Shameless Self-Promotion to Stand Out from the Crowd

self promotionThere is no shame in self-promotion. Some might call it egotistical. Some may call you vain. Perhaps it is cocky or arrogant. But the fact of the matter is that we need to promote ourselves, because few will do it for us.

But here’s the key – shameless self-promotion is not about you.

In a world of calculating clutter, nosy noise, and vivacious volume, it is hard to stand out from the crowd. If we didn’t toot our own horn, no one will know about us.

But shameless self-promotion is not about you.

Even in our own small offices, management tends to be tied to their projects and programs, taking little note of what the little people are doing.

But shameless self-promotion is not about you.

It’s about them.

What have you done for the organization lately? How have you made a difference? What value did you deliver?

5 Ways to use Shameless Self-Promotion to Stand Out from the Crowd

  1. Integrity – Nothing speaks louder than doing what you say you will do. Except for maybe doing what you say you will do, then exceed those expectations. Believe it or not, people do notice. And it helps to build your personal brand.
  2. Document – Nothing says proof like a laundry list of accomplishments. Keep a running tally close at hand so that successes can easily be added. It also can act as a quick pick-me-up when you’re having a down day.
  3. Shout it from the rooftops – Not literally, silly, but in some cases, maybe. When you meet new people, use an accomplishment in your self-introduction. “Hi, I’m Bob and I’ll be your superstar sales rep. I’ve been working with clients such as yourself to save over $7 million dollars on their car insurance.” Doesn’t that scream instant rapport?
  4. Send it to the boss – No matter how hard-nosed your manager is, delight him with a quick message of your accomplishment. “Hi Bossman. Just wanted to let you know that the project has concluded and we were under budget and 3 days early.”  Who doesn’t want to hear that message?
  5. Find a friend – Who says campaigns are limited to the political-types (ugh)? Get your co-workers and friends to lobby on your behalf. If they mention that you did something well for them, kindly suggest they send it to the bossman (or bosswoman), or tweet it, or post it, or whatever is appropriate.

As we approach annual performance review time, a little shameless self-promotion will help you stand out from the crowd.

(image courtesy of sunface13 on Flickr)


Todd Brockdorf
Better than Average Guy
Author, Speaker, Consultant
[email protected]

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