Are you the hunter or the hunted?

Those who seek fame, want product sales, or desire raving fans, are those who want to be hunted. When you are hunted, you are wanted.

Justin Bieber, Paris Hilton, and Apple all want to be hunted. They want raving fans, fame, and product sales. And we buy it. Well, I haven’t personally bought any of the three. But there are people out there who do.

In business, recruiters are called Head Hunters for a reason. If you are good at your job, they want to find you. They want you to fill their open position. You have become the hunted.

The opposite of hunted is ignored. If you are trying to build something – fame, recognition, profits – you want to be the hunted. The last thing you want is to be unheard, unrecognized, and unengaged.

We want people to join our tribe, stick up for us, and gossip about us. We want to be loved, respected, and appreciated. In short, we want to be hunted.

4 Ways to Become the Hunted

Consistent Brand – Be known for something. Everyone has a personal brand – intelligent, dependable, arrogant. What’s yours? Don’t know? Ask some people. Be reliable in who you are or what you want to become. What message are you sending?
Stand for Something – Have a philosophy. Make a method for your madness. How do you approach business, life, love? What do you hold in high regard?
Be Relatable – If they can’t identify with you, they won’t recognize you. It’s not about you. It’s about them. They want to be you. They want to stand in your presence and feel what it is like to be you. They want to experience all of the good parts of who you are. How do you honor your audience?
Be Accessible – With social media, your audience is now only one click away. Respond, reply, and react, to your followers. Move them from fans to fanatics. A direct reply could make them as giddy as a schoolgirl with her first crush (not that I know anything about that). What are you feeding them?

In the animal kingdom, it is best to be the hunter. In the human kingdom, it is best to be the hunted.